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Research & Strategy

Understanding more about the outdoor sector, how it works, who does what, why they do it and what external factors effect the sector, has always been close to the top of our list.

We’ve commissioned and been commissioned to deliver research and consultancy work relating to issues affecting outdoor recreation, adventure tourism and associated businesses across Wales.

Glyn Rhonwy Outdoor Hub – June 2010

Commissioned by Gwynedd Council and working with Gerald Eve the project was focussed on the Glyn Rhonwy site on the outskirts of Llanberis and its potential as a location for an outdoor activities hub/centre to support the wider Glyn Rhonwy Development Plan & Implementation Strategy.

Vision and Action Plan for the Outdoor Sector in North Wales – February 2009

Commissioned by Tourism Partnership North Wales and working with Planning Solutions Consulting Ltd the project was to prepare a vision and Action Plan for the Outdoor Sector in North Wales. The focus of the work was threefold:

  • Prepare a market review and assessment of the outdoor activity sector
  • Preparation of a refreshed and challenging vision for the outdoor sector inNorth Wales
  • Development of a deliverable Action Plan for the sector, focusing ono Product development, Promotion and Marketing and People development.

Research into the experience and perceptions of business support services held by the outdoor sector in North West Wales – June 2006

Through its established network within the industry, Snowdonia-Active has long been aware of anecdotal evidence that business support and advice was perceived as being both poorly informed of the sector’s needs and inappropriate to many of the sector’s businesses. This research set out to test the validity of this anecdotal evidence.

Commissioned by the Welsh Development Agency, this research has outlined and highlighted how those working in the outdoor sector have experienced and perceived the business and support services available to them, whether they’ve accessed them or not, in their own words.

The Active Economy – The Value of Adventurous Outdoor Activities to North West Wales March 2004

This research was the first of its kind to provide an appropriate baseline of information to effectively benchmark, grow and promote Adventure Tourism and associated industries. It was commissioned and project-managed by Snowdonia-Active, who secured funding for the study from a wide range of organisations and public bodies including the Welsh Canoeing Association, WDA, Skills Active, Gwynedd Council and the EU. The report presented evidence to confirm what many of us have long believed – that outdoor activity in the countryside makes a significant contribution to the economy of North West Wales.

Green Key – Snowdonia Green Key Strategy Appraisal Document and User Survey March 2002

This ground-breaking report was coordinated by Snowdonia-Active to provide a structured insight into the possible impact of the proposed Snowdonia Green Key Strategy (GKS) upon local outdoor orientated businesses and outdoor adventure / recreational users of Northern Snowdonia.